Best social media platforms to promote on

Whilst grabbing some flyers and pinning notices in your local coffee shop might have once seemed a great way to promote a business, there is now a much more effective and productive way of getting the word out about your brand. Social media has changed the way businesses operate in almost every sense. You can now grow a brand from the comfort of your home whilst reaching a larger audience than ever before.

When choosing how to promote your business online one of the first steps is choosing which social media platforms are right for you and your brand. Social media platforms are not only a great way to spread the word about your business, they are also becoming a key necessary part of how businesses choose to operate. The growing popularity of these sites makes them a great tool to maximise your businesses visibility.

When choosing the best platform for you, one of the key things to take into consideration is who your audience is. You need to identify who your consumers are and what sites they are most likely using, so that you know where to best reach them.

Identifying your target audience is key. For instance, if your demographic is teenagers you probably don’t won’t want to be promoting via LinkedIn. Whereas, if your demographic is young professionals, LinkedIn could be a great choice for you to share information about your business and the products or services that you offer.

It’s also a good idea to think about what type of product you offer and where your brand would sit best because of this. If you are a company selling clothes, you need to make sure you are on a site that allows you to upload lots of images, such as Instagram or Facebook. Whereas if you are providing a service over a product such as a plumber or a tutor, photos won’t be a high priority when reaching out to potential new clients.

Having accounts on social media platforms such as Instagram not only promotes your brand, with a stronger online presence, it gives the opportunity for an organisation to increase its customer interactivity. Customers can comment like and share your posts as you begin to build up your audience and followers. Trust can start to be built as customers can send direct messages about products. This is also a great place to iron out any complaints or issues that may arise. For example, if a product delivery is late or is not of the highest quality. You can use social media messaging services to show you are a trusted and reliable business, providing great customer service to help bolster the idea of caring for the customers.

Key business information

Facebook also provides plenty of opportunities for you to grow as a brand as this site provides opportunities for other functions as well as just sharing images and text. Facebook allows users to include all key information including;

• Location
• Opening times
• Other social media links
• Business description
• Contact us

There is also the option to promote events and invite potential customers along to any opening night or special event you might be holding. Facebook does all this, as well as functioning as a platform for customers to get in touch. Facebook acts as a great way to have all your key business information in one place that your customers will need to know.